Month: April 2019

Check out the interview below that MyVegas Magazine did with Wizard Media’s Founder Jimena Cortes.

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with us here:

https://my.timetrade.com/book/59TCH

The CEO of a startup connected with me on LinkedIn, and while he wanted to hire us to help him get clients for his company, he did not have the funds to invest in a marketing campaign just yet.

He needed to finish building out the product, but more importantly, he needed to raise funds in order to be able to launch.

I suggested we do a LinkedIn outreach campaign, targeting investors so that he could get to the point where his product was ready to sell (and then we’d do a campaign targeting distributors.)

He wasn’t sure this would turn into anything, but at this point he needed to do something, and fast to secure funds to pursue his dream.

He agreed to run the campaign for 3 months, and we implemented our LinkedIn strategy on his profile.

Our formula goes a bit like this:

• Write your profile in a way that attracts your target audience and compels them to want to do business with you.
• Reach out to connect
• Start a conversation by introducing yourself and providing value to your prospect
• Ask for the meeting

This has been to date, one of our most successful campaigns in the number of leads generated. During that 3 month period, over 150  investors responded wanting to learn more and speak with him.

By the end of the campaign, he had secured $500k in seed funding.

LinkedIn is not just for getting clients, but if you are looking to raise money, it can be an invaluable, yet underlooked tool.

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with us here:

https://my.timetrade.com/book/59TCH

An Estate Planning Attorney came to us because he needed a better, and more consistent way to generate leads, than just going to networking events and referrals as he had been doing for the past 15 years.

We decided to optimize his website for conversions by adding a video to the homepage of him, and several of the inner pages, and we started a content marketing and search engine optimization campaign.

The video was a hit! People told him it was one of the main reasons they called, because they were able to get a good sense about him from the video.

We then mapped out the content we would create over the next 6 months, and began posting it on his website, sharing it on social media and also guest posting on his behalf on other sites to generate quality links.

We added him to all relevant directories as well.

After just 2 months, he had several long tail keywords on page 1 of Google, and his phone was beginning to ring more.

After just 4 months, he had several of his target keywords at the top of page 1 of Google, and he was averaging 2-3 new estate planning clients per month from these efforts.

After just 6 months of us working together, his Google listing, website and blog content were taking up several spots on page 1 of Google for his target keywords.

He is now averaging 4-7 new clients per month, from the leads he generates from Google. These are clients who pay anywhere from $1500-$5,000 for his services. 

Here at Wizard Media we don’t just rank your website…We ensure your website is first positioned to convert and positioned to rank high, then using white hat tactics we are able to show Google you are the authority in your niche…

And they reward you with multiple page 1 rankings allowing you to take up several spots on page 1 of Google for high value keywords.

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with us here:

https://my.timetrade.com/book/59TCH

I connected with the CEO of a marketing company on LinkedIn, and I was explaining to him to him some of our client results. He was interested in offering LinkedIn as a lead generation service, but he had never had results himself with the platform, so he was unsure about its effectiveness.

Even though I have several case studies and recommendations all on my profile, he was still unsure how this would work for him, or specially his clients.

I told him to test us out so that he can see how this works, and what kind of results it can generate for him. I told him, “if within 90 days you see no results, you don’t have to stick to the full 12-month agreement.”

He agreed, and we implemented our LinkedIn strategy on his profile.

Our formula goes a bit like this:

• Write your profile in a way that attracts your target audience and compels them to want to do business with you.
• Reach out to connect
• Start a conversation by introducing yourself and providing value to your prospect
• Ask for the meeting

After just 3 weeks of implementing our strategy on his profile, he had 11 leads who were interested in speaking with him and he had meetings scheduled with 7 of them.

All of these were large companies, because that is what we targeted, and he was able to close 3 large marketing deals with fortune 1000 companies from these 11 leads.

Since then, we have continued to run a LinkedIn campaign from his profile, and now also run campaigns for his clients. Since implementing our LinkedIn lead generation process at his agency, his clients are staying on longer, the lead quality has improved and the profitability of their marketing campaigns have doubled.

They now offer LinkedIn in every single proposal that goes out.

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with us here:

https://my.timetrade.com/book/59TCH

An accountant who had started his own firm just two years earlier, was looking for a way to generate new business, affordably. He mainly relied on referrals and attending networking events to acquire new clients.

Networking events were tiring for him, and it can take a lot of time to generate any business.

He had tried Google Adwords, but he spent several thousand dollars, and only received 1 client. Needless to say, this was a negative ROI.

I connected with this gentleman on LinkedIn, and I let him know that Adwords is a great way to advertise, but you have to know what you are doing, or you will waste a lot of money.

You also have to have sufficient funds to test, until you can dial in a campaign.

I suggested he try SEO. Now granted, in the beginning months, SEO may seem more expensive than Adwords, because with Adwords you can put in your budget today and start getting clicks tomorrow. You get instant gratification.

With SEO, you can start the work today, but you may not see your results until 3-6 months from now. He agreed to do SEO, since he did not want to try Adwords again after this experience, and we went ahead and got started.

We fixed all the pages on his website with the appropriate title, meta and keyword tags, maximizing these the fullest to rank for as many keywords as possible. We fixed additional things, but I’m not going to get all technical with you here, or I’ll lose you 🙂

Now, what I am about to tell you is not the norm, but it is what occurred in this case….

Within 45 days of us working on his website, creating blog content and acquiring high quality links for him, he had acquired several page 1 rankings in Google. His phone had begun to ring, and he was ecstatic.

Over the next 3 months, he was ranking multiple times on page 1 of Google for all the keywords we agreed on. He appeared at the top of the maps, then right below the maps his website showed up, and right below that, his blog.

This took his business from $150k in annual revenues to $400k in annual revenues.

Fast forward, 5 years later, and this CPA is still ranking multiple times on the page, even with all of Google’s algorithm changes.

Once we get a client to the top of Google, we adjust our strategy as needed to accommodate the changes we face from search engine algorithms. This is why our clients stay with us year after year, and maintain those rankings year after year.

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with us here:

https://my.timetrade.com/book/59TCH

A medical device company that offers radiology equipment was skeptical that they could actually generate any interest for their devices using our LinkedIn strategy, and much less a sale. They did not believe the medical professionals they needed to reach even used LinkedIn.

After several conversations with the marketing team, and push back from the executive team, the executive team decided to allow the marketing team to test this new way of generating leads for their business.

We decided we would use the VP of Business Development’s profile to reach out to their target audience. We re-wrote his profile to highlight his accomplishments, but most importantly highlight the company and why their products are superior to the competition.

Their audience only had 2,000 prospects on LinkedIn, so we knew this would be a short campaign. Nonetheless, it was another touch point to reach their potential customers that was currently not being utilized.

In the first month, we generated 4 sales appointments. Yes, I know, nothing to be excited about, but remember, the first month is the slowest as people are approving our request to connect and getting through our message sequence which takes 2 weeks.

In the messages, we were very conversational in tone, but we got the point across that we were connecting with them because we had something they may be interested in, and asked for a meeting at their convenience.

The next month they had 8 sales appointments. Over the next 2 months they had another 12 appointments. That is a total of 24 appointments. 6 of those prospects went ahead and purchased their machine, which is an investment of $400,000.00.

At the end, from the LinkedIn leads that we generated over just a 4 month period, the company was able to generate $2.4 million in sales.

Not bad…

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with us here:

https://my.timetrade.com/book/59TCH

A Business Litigation attorney in California came to us looking for additional ways in which they could attract new clients. They relied on referrals mostly, and the good reviews they had on Avvo.com to generate new business, but they were not at capacity with their caseload, and wanted to attract more clients, more consistently.

We looked at their website, and it did not communicate their expertise, case history, or good reputation very effectively, so the first action we took was a full website re-design with a mobile responsive website (Google favors sites that are mobile responsive vs. those that are not.)

During the redesign, we pulled in their reviews from Avvo.com so people can easily see what their clients are saying about them on the internet, without having to leave their website.

We also added videos from the managing attorney on several pages, but most importantly the homepage, discussing their areas of expertise and past successes.

This gave new website visitors a sense for the attorney, and made them feel as if they knew him, which they said greatly impacted their decision to call the firm for a consultation vs. other firms.

Once the website was finished, we engaged in a search engine optimization campaign.

Within the first 3 months, there was a 50% increase in inquiries from the contact form on the website. This was due to the additional content, videos and reviews we added.

After 6 months, the client was ranking at the top of page 1 of Google for several of their practice areas. This brought in $183,000 in new business in those first 6 months.

Since their investment for the SEO work was $2500 per month, that is a 1200% ROI!

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with us here:

https://my.timetrade.com/book/59TCH

I wanted to share a story today, of a client who came to us needing help getting in front of more doctors to offer their products.  They had an amazing product, which was so good, that when they had the opportunity to present it to their target audience of Naturopathic Doctors, they would typically be able to convert the prospect.

The challenge was getting their prospects to take the meeting in the first place. When I first met this client, they were maybe getting 3-4 meetings per month.

They were marketing via cold calling (one sales guy was doing this about 20 hours per week), email, and direct mail… and after all that, they would only generate 3 to maybe 4 sales appointments in a month.

As you can imagine, doctors are very difficult to get to agree to a meeting, because many companies are always marketing to them due to their higher incomes.

Additionally, they typically have very good gatekeepers, making sure anyone trying to reach the doctor for anything other than a paid appointment, doesn’t get through.

We implemented a simple outreach campaign on LinkedIn, with our proven formula that we have developed over the past 5 years.

Our formula goes a bit like this:

• Write your profile in a way that attracts your target audience and compels them to want to do business with you.
• Reach out to connect
• Start a conversation by introducing yourself and providing value to your prospect
• Ask for the meeting

In their first month of working with us, they had 8 meetings from our leads.

They doubled what they were doing before!

In the second month, those numbers tripled, and they started making sales.

On average, 1 clinic is worth about $10,000 annually to them.

In their first 5 months of working with us, we were able to book a total of 89 appointments for them with their target Doctors, of which 48 of these doctors became clients.

If you add up what 1 clinic is worth annually to them, that is $480,000 in revenue and that is not including the fact some of these Doctors had multiple locations.

This campaign has been running now for 2 years strong.

If you are looking to generate more leads, better quality leads and more consistently, schedule a meeting with us here:

https://my.timetrade.com/book/59TCH