The CEO of a startup connected with me on LinkedIn, and while he wanted to hire us to help him get clients for his company, he did not have the funds to invest in a marketing campaign just yet.
He needed to finish building out the product, but more importantly, he needed to raise funds in order to be able to launch.
I suggested we do a LinkedIn outreach campaign, targeting investors so that he could get to the point where his product was ready to sell (and then we’d do a campaign targeting distributors.)
He wasn’t sure this would turn into anything, but at this point he needed to do something, and fast to secure funds to pursue his dream.
He agreed to run the campaign for 3 months, and we implemented our LinkedIn strategy on his profile.
Our formula goes a bit like this:
This has been to date, one of our most successful campaigns in the number of leads generated. During that 3 month period, over 150 investors responded wanting to learn more and speak with him.
By the end of the campaign, he had secured $500k in seed funding.
LinkedIn is not just for getting clients, but if you are looking to raise money, it can be an invaluable, yet underlooked tool.