Forbes.com: Your Client Loves A Marketing Idea That’s Unlikely To Work. Now What?

Wizard Media’s Founder Jimena Cortes is a regular contributor to Forbes. She her advise below on this topic. She is #3.

While every agency would love to champion every idea their client may have, sometimes it is just not feasible. Sometimes, for whatever reason, you just know that the idea your client loves simply isn’t going to work. So what is the best way to handle such a situation? Here’s what members of Forbes Agency Council advise: